About me

I design with curiosity and empathy

I’m a Product Designer with 20 years of experience in visual and digital design, working internationally across Spain, Australia, the UK, Poland, Singapore, Bolivia and Vietnam.

I love getting to the heart of a problem, making sense of complexity and turning it into simple, useful experiences that work for both people and the business. I combine design thinking, agile methodologies and a strong eye for detail to find thoughtful solutions .

Working across different cultures, products and organisations has taught me to look beyond the interface and understand different perspectives, mental models and business needs.

My roots

I’ve always been drawn to creativity. I took painting classes as a child, played piano for 10 years, studied an arts bachiller and eventually found my way into graphic and digital design.

That creative background still shapes how I work today: I care about craft and details, but always ask why we are designing something and whether we’re solving the right problem.

My roots

I’ve always been drawn to creativity. I took painting classes as a child, played piano for 10 years, studied an arts bachiller and eventually found my way into graphic and digital design.

That creative background still shapes how I work today: I care about craft and details, but always ask why we are designing something and whether we’re solving the right problem.

Things that inspire me

Travelling is my biggest passion. I’ve travelled extensively, often solo, while combining the experience with freelancing and volunteering — from teaching English to children to helping out in gardens and social projects. It has taught me to embrace the unknown, stay curious and see the world from different perspectives.

Living in different places has made me curious, adaptable and comfortable stepping into the unknown.

More recently, I discovered gospel singing and joined a choir, and I started dancing salsa.

Different passions,
Same reason

I love learning, creating, connecting with people and trying something new

About me

I design with curiosity and empathy

I’m a Product Designer with 20 years of experience in visual and digital design, working internationally across Spain, Australia, the UK, Poland, Singapore, Bolivia and Vietnam.

I love getting to the heart of a problem, making sense of complexity and turning it into simple, useful experiences that work for both people and the business. I combine design thinking, agile methodologies and a strong eye for detail to find thoughtful solutions .

Working across different cultures, products and organisations has taught me to look beyond the interface and understand different perspectives, mental models and business needs.

My roots

My roots

Things that inspire me

Living in different places has made me curious, adaptable and comfortable stepping into the unknown.

More recently, I discovered gospel singing and joined a choir, and I started dancing salsa.

I love learning, creating, connecting with people and trying something new

jesica.sf@gmail.com

jesica.sf@gmail.com

jesica.sf@gmail.com

About me

I design with curiosity and empathy

I’m a Product Designer with 20 years of experience in visual and digital design, working internationally across Spain, Australia, the UK, Poland, Singapore, Bolivia and Vietnam.

I love getting to the heart of a problem, making sense of complexity and turning it into simple, useful experiences that work for both people and the business. I combine design thinking, agile methodologies and a strong eye for detail to find thoughtful solutions .

Working across different cultures, products and organisations has taught me to look beyond the interface and understand different perspectives, mental models and business needs.

My roots

My roots

Things that inspire me

Living in different places has made me curious, adaptable and comfortable stepping into the unknown.More recently, I discovered gospel singing and joined a choir, and I started dancing salsa.

I love learning, creating, connecting with people and trying something new

Living in different places has made me curious, adaptable and comfortable stepping into the unknown.

More recently, I discovered gospel singing and joined a choir, and I started dancing salsa.